Unhyeongung Royal Residence (서울 운현궁)

612.4M 2024-03-04

464, Samil-daero, Jongno-gu, Seoul
+82-2-766-9090

Located near the Gyeongbokgung Palace, Unhyeongung Palace was a residence of royalty in Joseon period. It was the place where Gojong (1582-1919, reign 1864-1907), king of Joseon (1392-1897) and emperor of the Korean Empire (1897-1910), was born in, as well as the place where Heungseon Daewongun (1821-1898), his father, had resided in. Buildings include Noandang Hall, Norakdang Hall, and Irodang Hall. The Royal Residence offers programs like traditional weddings and traditional culture experiences, while the exhibition hall showcases Joseon-era artifacts.

Ssamzigil (쌈지길)

619.4M 2025-10-23

44 Insadong-gil, Jongno-gu, Seoul

Ssamzigil is an Insa-dong landmark and a shopping mall specializing in crafts. It is a place where the traditions of Korea come together with its present. Follow the paths that lead seamlessly from the lower floors to the upper floors and browse the small craft shops that inhabit the floors. You can find both works of traditional craft and contemporary craft here. Some craft shops also offer craft experiences, and one can also find restaurants and galleries within the complex.

Slow Steady Club - Samcheong Branch [Tax Refund Shop] (슬로우스테디클럽 삼청)

619.5M 2024-06-27

2F, 84, Yulgok-ro, Jongno-gu, Seoul

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HIDE AND SEEK - Ssamzigil Branch (하이드앤시크 쌈지길점)

621.0M 2025-11-06

44 Insadong-gil, Jongno-gu, Seoul

◎ Travel information to meet Hallyu’s charm
This is where TXT members enjoyed escape games on their own series, “TO DO X TXT.” Chosen as the tagger by random draw, Huening Kai showed impressive game skills, using his instincts to “eliminate” the other members.

Geoan (거안)

621.0M 2025-10-23

44 Insadong-gil, Jongno-gu, Seoul

Geoan, a store in Insa-dong, specializes in wooden furniture and accessories. Visitors can purchase products on display in the store or customize their pieces according to their preferences. In addition to furniture production, the shop also exhibits and sells various artworks such as celadon, lacquer mother-of-pearl, and sculptures by artists, making it a classy art space that harmonizes tradition and modernity.

853 (팔오삼)

625.8M 2024-03-15

16 Insadong 12-gil, Jongno-gu, Seoul
+82-70-8832-0853

853 is a pork barbecue restaurant located in a renovated hanokin Insa-dong, offering various cuts of pork such as shoulder, belly, blade-end fatback, and pork neck. They use thick cuts of domestically sourced pork and grill them to perfection, ensuring they are juicy and flavorful. Customers can enjoy dipping their meat in one of four sauces: Himalayan rock salt, mustard seeds and wasabi, salted cutlassfish intestines, and barley mixed paste. Their flying fish roe riceball mixed with pickled radish salad, burdock root, flying fish roe, perilla leaves, and mayonnaise pairs perfectly with the meat.