Myeong-dong, Namdaemun, Bukchang-dong, Da-dong and Mugyo-dong Special Tourist Zone (명동 남대문 북창동 다동무교동 관광특구)
3.6Km 2021-12-30
40, Sejong-daero, Jung-gu, Seoul
+82-2-3396-4622
Myeong-dong, Namdaemun, Bukchang-dong and Da-dong are widely known among international visitors as hot spots for shopping and food.
Myeong-dong is a popular destination for shopping, culture, arts and fashion. Major shopping malls such as Lotte Department Store, Shinsegae Department Store, Myeong-dong Migliore and Samik Fashion Town are located here. Shoppers can find a variety of products here from high-end items to relatively inexpensive clothes. There’s also no shortage of street food, traditional restaurants, coffee shops and fancy cafes.
Namdaemun Market is the biggest traditional market in Korea. Visitors can purchase souvenirs and local produce at an affordable price in the shopping complex crowded with stores and street stalls. The market sells a variety of clothes, kitchenware, toys, accessories, food, flowers and imported goods.
Bukchang-dong and Sogong-dong have high-end accommodations including Lotte Hotel Seoul and Westin Chosun Seoul, duty-free shops, and restaurants serving traditional dishes.
[Myeong-dong, Namdaemun Market and Bukchang-dong Special Tourist Zone]
Areas included: Myeong-dong, Bukchang-dong, Mugyo-dong and Da-dong, Seoul
Area size: 872,809 ㎡
Tourist attractions: Myeong-dong, Namdaemun Market and Bukchang-dong, Department Stores (Lotte Department and Shinsegae Department Store, etc.), Traditional Market, Duty-free Shop, Hanok Village, N Seoul Tower, etc.
Gallery Simon (갤러리 시몬)
3.6Km 2022-09-15
20, Jahamun-ro 6-gil, Jongno-gu, Seoul
+82-2-720-3031
Since its opening in April, 1994, Gallery Simon has continued to focus on promoting the beauty of modern art. Exhibitions include works from experienced artists as well as the works of budding artists, both from Korea and abroad. Select artists, referred to collectively as "Simon's Friends," have exhibitions annually. The changing collections allow the museum and featured artists to constantly strive for improvement and follow the changes in art over time.
GRANDHAND. Seochon (그랑핸드 서촌)
3.6Km 2023-08-21
14-2, Jahamun-ro 4-gil, Jongno-gu, Seoul
Lauched in 2014 at a small hanok in Bukchon Hanok Village, Korea perfume brand now has six stores around Seoul as well as a cafe brand KOMFORTABLE. With no adversements or online sales, GRANDHAND has preserved its roots for over 7 years. GRANDHAND. Seochon located between Gyeongbokgung Palace and various art museums has customers of all ages and nationalities.
Seochon Village (서촌마을)
3.7Km 2024-12-02
45 Pirundae-ro, Jongno-gu, Seoul (Nuha-dong)
Seochon Village is the name given to the area to the west of Gyeongbokgung Palace. It is a historic village, home to old shops and hanok buildings that have stood the test of time. Korean traditions and contemporary sensibilities coexist within Seochon Village’s maze-like alleyways, creating the unique ambience that makes the district so beloved. One can find shops, guesthouses, cafés, and restaurants in the village.
Ground Seesaw Seochon (그라운드시소 서촌)
3.7Km 2023-01-17
18-8, Jahamun-ro 6-gil, Jongno-gu, Seoul
Ground Seesaw is a cultural complex located in Seochon, Jongno presented by Media & Art, an exhibition production company, and designed by SoA, an architecture firm, and Loci Studio, a landscaping studio. Visitors are able to check out a variety of exhibits at Ground Seesaw Seochon.
Namsan Outdoor Botanical Garden (남산 야외식물원)
3.7Km 2022-12-16
323, Sowol-ro, Yongsan-gu, Seoul
+82-2-798-3771
Namsan Outdoor Botanical Garden opened its doors on February 18, 1997 in Hannam-dong, where the residential complex for foreigners once stood before it was demolished in 1994. Covering an area of around 59 ㎡, it is divided into 13 themed gardens with a total 117,132 plants from 269 species. Among this diversity, 60,912 plants from 129 species are tree types and 56,220 plants from 140 species are grass types.
Jeongdong Theater (국립 정동극장)
3.7Km 2024-06-19
43 Jeongdong-gil, Jung-gu, Seoul
+82-2-751-1500
Jeongdong Theater is located along Deoksugung Stone Wall Path and serves as a cultural hub for local citizens. Opened in 1995, Jeongdong Theater is historically significant as it was established to restitute the legacy of Wongaksa, the first modern theater in Korea. Jeongdong Theater features numerous critically-acclaimed productions, such as “Traditional Art Performance,” “Masters Exhibition,” and “Art Frontier,” as well as programs like “Art Stage at Noon” that are geared toward the general public. As a result, Jeongdong Theater has become one of Korea's representative traditional arts performance theaters and was designated as a Seoul Future Heritage in 2015.
The theater successfully held the performance “Miso” in 2010, featuring the traditional musical "Love Songs from Chunhyang," written and created by Jeongdong Theater. The musical attracted many international visitors from all over the world, passing on Korean cultural values and beauty, as well as gaining the attention of critics worldwide. In addition, the theater also produced "The 2nd Story of Miso: Baebijang-jeon," offering a modern interpretation of the fundamental values found in Korea's culture and art.
Jaembaeok (잼배옥)
3.7Km 2021-03-30
68-9, Sejong-daero 9-gil, Jung-gu, Seoul
+82-2-755-8106
It has over 80 years of tradition. This Korean dishes restaurant is located in Jung-gu, Seoul. The representative menu is ox bone soup.
Gangseo Myeonok (강서면옥)
3.7Km 2020-04-17
35, Sejong-daero 11-gil, Jung-gu, Seoul
+82-2-752-1945
Gangseo Myeonok has been famous for over fifty years, having been the food of choice served to visiting dignitaries from North Korea at the time of the South-North Red Cross Conference. The restaurant has succeeded in carrying on the tradition of Pyeongyang-style naengmyeon. The native buckwheat from Gangwon-do mixed with starch makes for fine noodles, and the wonderful broth is made from beef brisket with white radish kimchi.
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