Pyounghwa (Pyeonghwa) Fashion Town (서울 평화시장) - Area information - Korea travel information

Pyounghwa (Pyeonghwa) Fashion Town (서울 평화시장)

Pyounghwa (Pyeonghwa) Fashion Town (서울 평화시장)

7.7Km    2025-01-06

274, Cheonggyecheon-ro, Jung-gu, Seoul
+82-2-2265-3531~3

The Pyounghwa Fashion Town market in Dongdaemun has been selling fashion clothing and accessories for over 50 years ever since the end of the Korean War. It was here that in 1953 North Korean refugees started selling clothes made from US army uniforms. Their market was then named Pyounghwa, which means peace, in the hope that no other wars would be fought on Korean soil. The Pyounghwa Fashion Town was therefore the beginning of the 30,000 stores that now make up Dongdaemun Fashion Town, which is seen as one of the global centers of the fashion industry.

Spread over a large area, this historical fashion market is divided into several districts, the ‘Gu Pyounghwa Fashion Town’ is the oldest, and there is also the ‘Shin Pyounghwa Fashion Town’, ‘Dong Pyounghwa Fashion Town’, and ‘Cheong Pyounghwa Fashion Town’.

Korea Postage Stamp Museum (우표박물관(구.우표문화누리))

Korea Postage Stamp Museum (우표박물관(구.우표문화누리))

7.7Km    2024-03-06

B2, 70, Sogong-ro, Jung-gu, Seoul
+82-2-6450-5600

The Korea Postage Stamp Museum was established to promote stamp culture. Here, visitors can explore the history of stamps throughout the ages, with a wide variety of subjects and types. Its main facilities include Postal Service History, Hands-on Postage Stamp Experience, Informative Postage Stamps, and Philately Classroom. Reservations are required for weekend tours and can be made on the website.

Olive Young - Jangseungbaegi Station Branch [Tax Refund Shop] (올리브영 장승배기역)

Olive Young - Jangseungbaegi Station Branch [Tax Refund Shop] (올리브영 장승배기역)

7.7Km    2024-04-22

#106, 11, Jangseungbaegi-ro 11ga-gil, Dongjak-gu, Seoul

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MEDIPACT (메디팩트)

7.7Km    2025-10-23

2nd Floor, 9 Bongcheon-ro 31-gil, Gwanak-gu, Seoul

Medipact is a company that provides an integrated medical platform encompassing foreign patient attraction, global influencer marketing, and interpretation support services. For international patients, Medifact offers personalized one-on-one services to ensure an optimized medical experience, while leveraging its global influencer network to enhance the brand value of partner hospitals and strengthen their international competitiveness.
Furthermore, Medifact goes beyond patient-centered services by operating educational programs for foreign physicians and medical professionals, transferring Korea’s advanced medical technologies and specialized skills. Through these initiatives, Medifact contributes to spreading the excellence of Korean healthcare worldwide and serves as a vital bridge for global medical cooperation.

Universal Arts Center (유니버설아트센터)

Universal Arts Center (유니버설아트센터)

7.7Km    2024-03-19

664 Cheonho-daero, Gwangjin-gu, Seoul

Universal Arts Center, inaugurated in 1981, stands as a prominent venue for performances. Renowned for its splendid and classic architectural interior, it is celebrated for its distinctiveness. Its main facilities include the Grand Theater, the Luna Hall capable of accommodating up to 300 guests for banquets, and an audience lounge. It serves as a harmonious space where performance venues, artistic community, and art educational institutions converge. Here, visitors can enjoy a diverse array of performances ranging from ballet and musicals to concerts.

Culture Station Seoul 284 (문화역 서울 284)

Culture Station Seoul 284 (문화역 서울 284)

7.7Km    2025-10-23

1 Tongil-ro, Jung-gu, Seoul

Culture Station Seoul 284 opened in 2011 by restoring the old Seoul Station. The complex holds various programs including exhibitions, performances, cultural events and workshops. It holds over 100 years of history with Namdaemun Station being the original name of the station in 1900 and changing to Gyeongseong Station, Seoul Station, and now Culture Station Seoul 284. The look of 1925 Gyeongseong Station offers visitors a flashback to the past, providing a fun and special experience.

◎ Travel information to meet Hallyu’s charm
This is where Mok-ha (played by Park Eun-bin) waited for Ki-ho (played by Chae Jong-hyeop) with flowers in the TV series "Castaway Diva." As the restored historic Seoul Station, it also appeared in "Reply 1994" as the location where Samcheonpo (played by Kim Sung Kyun) first arrived in Seoul.

Gyujanggak Library of Seoul National University (서울대학교 규장각)

Gyujanggak Library of Seoul National University (서울대학교 규장각)

7.7Km    2022-07-27

1, Gwanak-ro, Gwanak-gu, Seoul
+82-2-880-6030

Gyujanggak Library was founded in 1776 during the reign of King Jeongjo, the 22nd ruler of the Joseon dynasty, at which time it was located within the Changdeokgung Palace grounds. It functioned as the royal library, which housed writings of the previous kings, their relics and books from home and abroad.

Today Seoul National University maintains the items of Gyujanggak in a traditional Korean building which is equipped with state-of-the-art facilities necessary for the preservation of cultural heritages. Moreover, Gyujanggak Library of Seoul National University collects and publishes books from a variety of sectors such as politics, economy and society.

Gyujanggak now houses more than 270,000 items including 7 national treasures, 8 treasures, 180,000-plus old books, about 50,000 documents and 18,000 printing blocks. Among them, Joseon Wangjo Sillok (the Annals of the Joseon Dynasty, a National Treasure), Seungjeongwon Ilgi (the Diaries of the Royal Secretariat, a National Treasure) and Uigwe (the Royal Protocols of the Joseon Dynasty) have been designated as UNESCO World Cultural Heritages.

Museum of Art, Seoul National University (서울대학교미술관)

Museum of Art, Seoul National University (서울대학교미술관)

7.7Km    2021-03-03

1, Gwanak-ro, Gwanak-gu, Seoul
+82-2-880-9504

Museum of Art, Seoul National University was established as an independent institution in 1995 after several years of development under the Department of Modern Art at Seoul National University Museum. It is the first university art museum in Korea dedicated exclusively to modern and contemporary art. Designed by the world-renowned architect Rem Koolhaas, the museum was constructed and donated by the Samsung Group. It has evolved into a cultural complex equipped with exhibition halls, auditorium, classrooms, and other educational facilities. The museum places special emphasis on educational programs that are open not just to the university's students and faculty, but also to the local community. In addition to modern and contemporary artworks, the museum brings together and exhibits diverse forms of art and culture such as architecture, music, literature, film, and theater.

Seoul National University (서울대학교)

7.7Km    2023-07-07

1, Gwanak-ro, Gwanak-gu, Seoul
+82-2-880-5114

Founded in 1946, Seoul National University is the most reputable university in Korea based on its long academic history and tradition. It was the first national university in Korea established by merging several institutions of higher education around the Seoul area, including Kyongsong University

Nolbu Budaejjigae Myeongdong (놀부부대찌개 명동)

Nolbu Budaejjigae Myeongdong (놀부부대찌개 명동)

7.7Km    2024-03-11

16-1, Myeongdong, 10-gil, Jung-gu, Seoul
+82-2-3789-0110

Situated in Myeongdong, Nolbu Budaejjigae in Myeongdong is exclusively dedicated to budae jjigae (sausage jjigae). Budae jjigae is a typical Korean fusion food consisting of ham, sausage, kimchi, extra instant noodles, tiny rice cakes, glass noodles, and spicy seasonings. They use selected ham and sausage in a bone broth, and fresh noodles that are not fried, giving the dish a light and refreshing flavor. Patrons have the option to spicy stir-fried small intestine and shrimp hot pot. The seasoned spicy stir-fried webfoot octopus or spicy stir-fried chicken cooked on an iron plate is also a must-try.