Insa-dong (인사동)

5.9Km 2024-05-17

62, Insadong-gil, Jongno-gu, Seoul
+82-2-734-0222

Insa-dong, located in the heart of the city, is an important place where old but precious traditional goods are on display. There is one main road in Insa-dong with alleys on each side. Within these alleys are galleries, traditional restaurants, teahouses, and cafes.

The galleries are the heartbeat of Insa-dong. There are about 100 galleries in the area offering every example of traditional Korean fine art from paintings to sculptures. The most famous galleries are Hakgojae Gallery, which functions as the center of folk art, Gana Art Gallery, which promotes many promising artists, and Gana Art Center.

The teahouses and restaurants are the perfect complement to the galleries. They are hidden deep within the twisting alleyways, making it feel like a treasure hunt. The shops in Insa-dong are very popular among all age groups, because each one is unique.

Every Saturday from 14:00 to 22:00 and Sunday from 10:00 to 22:00, the main street is blocked to vehicular traffic and it becomes a cultural space. Stores set up booths outside and Korean candy merchants and fortune teller stalls can easily be found; there are traditional performances and exhibits as well. Insa-dong is especially popular among international tourists. This is where they can experience and see traditional Korean culture first-hand, and also purchase pieces of fine art.

Seolleneun Majung (설레는마중)

5.9Km 2021-03-30

49, Insadong-gil, Jongno-gu, Seoul
+82-2-6954-2915

It is a store that sells both traditional Korean desserts and coffee. This cafe is located in Jongno-gu, Seoul. The most famous menu is rice cake.

Color pool Museum (컬러풀뮤지엄(COLORPOOL MUSEUM))

5.9Km 2024-11-06

6F, 49 Insadong-gil, Jongno-gu, Seoul

It is an experiential museum where you can feel the variety of colors with all your senses. If you want to have a picture with a pretty background like a fairy tale, there is no better place than this museum. The pool filled with adorable pink balls is the most popular section that brings happy smiles to everyone, adults and children alike. You can also find various souvenirs related to bathing, such as exfoliating towels and natural soap.

Jongno Buldwaeji(종로불돼지)

5.9Km 2020-11-19

67, Cheonggyecheon-ro, Jongno-gu, Seoul
+82-2-734-1190

A place that sells pork pre-grilled on briquette fire. The best menu at this restaurant is skin-on pork belly. This Korean dishes restaurant is located in Jongno-gu, Seoul.

Jongnojokppal (종로족빨)

5.9Km 2021-03-22

22, Ujeongguk-ro, 2-gil, Jongno-gu, Seoul
+82-2-734-1222

A famous place for group dinners among workers in Jongno. This Korean dishes restaurant is located in Jongno-gu, Seoul. The most famous menu is braised pigs' feet.

Imun Seolnongtang (이문설농탕)

5.9Km 2025-06-18

38-13 Ujeongguk-ro, Jongno-gu, Seoul
+82-2-733-6526

Imun Seolnongtang has been serving its hearty seolleongtang for over a hundred years since it first opened in 1907. Even its name has a long history: the word imun comes from Imun-gol, the now-obsolete name of the restaurant’s location, and seolnongtang, an old variation of the word seolleongtang. During the Japanese colonial rule, the restaurant’s regular customers included Gijeong Son, the marathon gold-medalist at the 1936 Berlin Olympics. The meal served at this restaurante is reputed to stay consistent from the Japanese colonial period.

Donjon Chamnamu Jangjakgui (돈존참나무장작구이)

5.9Km 2021-03-19

8, Jong-ro9-gil, Jongno-gu, Seoul
+82-2-730-2700

A smoked BBQ restaurant. The representative menu is grilled duck. This Korean cuisine is located near Jonggak Station, Seoul.

Jonggak Hanu (종각한우)

5.9Km 2021-03-19

8, Jong-ro 9-gil, Jongno-gu, Seoul
+82-2-733-5613

A barbecue specialty restaurant located in Jongno, Seoul. The most famous menu is assorted grilled Korean beef cuts. A restaurant that's open for group dinners.

Seoul Museum of Craft Art (SeMoCA) (서울공예박물관)

5.9Km 2025-06-19

4 Yulgok-ro 3-gil, Jongno-gu, Seoul

The Seoul Museum of Craft Art (SeMoCA), the first public museum of craft art in Korea, opened its doors in Anguk-dong, Jongno-gu, in July 2021 after renovating five buildings of the former Pungmoon Girls’ High School. SeMoCA studies and shares not only works, but also information, records, people, and environment related to craft art with the goal of becoming a dynamic platform for experiencing the technical, practical, artistic, and cultural values of craft.
SeMoCA holds a collection that comprises various crafts and craft materials covering multiple fields and eras from the traditional to the present. SeMoCA also holds exhibitions that feature the history of craft from traditional to contemporary art as well as local and children’s crafts, along with programs that utilize the museum’s craft installations, craft archives, craft library, and craft resource management system.
The site of the museum has deep historical roots as it is also the Andong Secondary Palace Site, where a detached palace was constructed as a royal residence for King Sejong’s son Prince Yeongeung, and served as a venue for royal celebrations, such as the wedding of King Sunjong. The site is also at the center of Jongno-gu, where Joseon-era master artisans (“gyeonggongjang”) of the royal palace produced and delivered craft works.

Fine Art Gallery Art Link (갤러리 아트링크)

5.9Km 2019-03-19

66-17, Yulgok-ro 3-gil, Jongno-gu, Seoul
+82-2-738-0738

Opened in March 2003, the Fine Art Gallery Art Link is a gallery that displays art pieces while creating an opportunity for patrons to meet the art and artists. The gallery also contributes to communication between modern art and people through online and offline channels.

Insa-dong (인사동) - Area information - Korea travel information