Sewoon Plaza (세운상가)

11.4Km 2025-12-16

159 Cheonggyecheon-ro, Jongno-gu, Seoul

Makercity Sewoon is Korea's first comprehensive electronics market, established in 1968 and has a 40-year history. As a mecca in the urban electronics industry area located in Jongno, the center of Seoul, you can purchase various electronic products here.
Since 2014, Seoul's urban regeneration project has been underway, and a pedestrian overpass, rooftop observatory, plaza, and Makers Cube, where you can experience the 4th industrial revolution, have been created to provide unique attractions.

◎ Travel Information to Discover Hallyu’s Charm - K-Drama "Vincenzo (2021)"
"Vincenzo" depicts the story of Vincenzo (Song Joong-ki), an Italian mafia lawyer who teams up with the tenants of “Geumga Plaza” to protect a hidden stash of gold in the building from a powerful force. The building appearing as “Geumga Plaza” in the drama is none other than Seoul's Sewoon Plaza. Its retro-style aesthetic adds a unique ambience to the show and makes its scenes even more memorable.

Kyung-In Museum of Fine Art (경인미술관)

11.4Km 2024-03-04

11-4, Insadong 10-gil, Jongno-gu, Seoul
+82-2-733-4448

Kyung-In Museum of Fine Art is located in Insa-dong. It has six exhibition rooms, an atelier, an outdoor exhibition area, and a traditional tea house. It hosts outdoor concerts in spring and fall, and Q&A sessions with authors can also be found as well. The traditional tea house offers about 15 types of traditional Korean tea in a space that overlooks the garden.

Jeontong Dawon (전통다원)

11.4Km 2024-03-18

11-4 Insadong 10-gil, Jongno-gu, Seoul
+82-2-730-6305

Jeontong Dawon is a hanok-style tea house located in Insa-dong. It offers seating both inside the hanok and in the outdoor garden, allowing guests to choose their preferred spot. Visitors can enjoy various types of traditional Korean tea along with traditional Korean snacks such as yugwa (fried rice sweet). It is situated within the Kyung-in Museum of Fine Art premises, offering the opportunity to explore the museum as well.

Songhyeon Green Plaza (열린송현 녹지광장)

11.4Km 2025-11-11

Songhyeon-dong, Jongno-gu, Seoul

Songhyeon Green Plaza, located between Gyeongbokgung Palace and Jongno, is a space for culture and rest. The site was formerly used as housing for Shiksan Bank during Japanese rule. After Korea’s liberation, it served as a residence for the US Embassy and military personnel. Later in 1997, it was returned to the Korean government but remained unused for years. In 2022, the ownership was transferred to the Korean House and Land Corporation and then to the Seoul Metropolitan Government, which redeveloped it into a green plaza and opened it to the public. Upon entering the plaza, visitors are greeted by a spacious lawn adorned with flowers during the blooming season. The plaza is connected to the nearby tourist attractions through shortcuts cutting through it, including Cheong Wa Dae (Blue House), Gwanghwamun Plaza, Insa-dong, and Bukchon Hanok Village.

Matthew Chang Anguk (메튜장 안국)

11.4Km 2025-07-14

33 Yulgok-ro, Jongno-gu, Seoul

Matthew Chang Anguk flagship store uses the whole space to bring the brand's philosophy to life through fragrance. Located in Anguk, the heart of Korea's tradition and aesthetics, the store's tranquil atmosphere sets the mood for visitors to try on and experiment with the brand's carefully selected perfume collection. The staff provides assistance in recommending the perfect scent according to visitor's preference, mood, and nostalgia. The store also has a section dedicated to body care products, such as hand wash and body lotion.

853 (팔오삼)

11.4Km 2024-03-15

16 Insadong 12-gil, Jongno-gu, Seoul
+82-70-8832-0853

853 is a pork barbecue restaurant located in a renovated hanokin Insa-dong, offering various cuts of pork such as shoulder, belly, blade-end fatback, and pork neck. They use thick cuts of domestically sourced pork and grill them to perfection, ensuring they are juicy and flavorful. Customers can enjoy dipping their meat in one of four sauces: Himalayan rock salt, mustard seeds and wasabi, salted cutlassfish intestines, and barley mixed paste. Their flying fish roe riceball mixed with pickled radish salad, burdock root, flying fish roe, perilla leaves, and mayonnaise pairs perfectly with the meat.

Seoul Museum of Craft Art (SeMoCA) (서울공예박물관)

11.4Km 2025-06-19

4 Yulgok-ro 3-gil, Jongno-gu, Seoul

The Seoul Museum of Craft Art (SeMoCA), the first public museum of craft art in Korea, opened its doors in Anguk-dong, Jongno-gu, in July 2021 after renovating five buildings of the former Pungmoon Girls’ High School. SeMoCA studies and shares not only works, but also information, records, people, and environment related to craft art with the goal of becoming a dynamic platform for experiencing the technical, practical, artistic, and cultural values of craft.
SeMoCA holds a collection that comprises various crafts and craft materials covering multiple fields and eras from the traditional to the present. SeMoCA also holds exhibitions that feature the history of craft from traditional to contemporary art as well as local and children’s crafts, along with programs that utilize the museum’s craft installations, craft archives, craft library, and craft resource management system.
The site of the museum has deep historical roots as it is also the Andong Secondary Palace Site, where a detached palace was constructed as a royal residence for King Sejong’s son Prince Yeongeung, and served as a venue for royal celebrations, such as the wedding of King Sunjong. The site is also at the center of Jongno-gu, where Joseon-era master artisans (“gyeonggongjang”) of the royal palace produced and delivered craft works.

Vegetarian Restaurant Osegyehyang (채식요리전문점 오세계향)

11.4Km 2024-03-18

14-5 Insadong 12-gil, Jongno-gu, Seoul
+82-2-735-7171

Osegyehyang is a vegetarian restaurant located in Insa-dong. It specializes in vegetarian cuisine, offering a variety of dishes including noodles, traditional Korean dishes, and specialty items. Some of its popular dishes include maesil tangsuchae (vegan deep-fried pork with sweet and sour sauce), pyogobeoseotmari (rolled shiitake mushrooms), vegan yangnyeom chicken (vegan seasoned fried chicken), tteokbokki, jjajangmyeon (black bean sauce noodles), jjamppong (spicy seafood noodle soup), vegan steak, and bulgui ttukbaegi (vegan bulgogi), all prepared without meat but still delicious.

High - Anguk Branch [Tax Refund Shop] (하이엔드코리아 안국)

11.4Km 2024-04-17

1F, 62-5, Insadong-gil, Jongno-gu, Seoul

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The Hanok Smith Likes (스미스가 좋아하는 한옥)

11.4Km 2024-03-11

22-7 Samcheong-ro, Jongno-gu, Seoul
+82-2-722-7003

The Hanok Smith Likes is a restaurant located near Gyeongbokgung Palace, housed in a renovated hanok. It offers a fusion of Korea's traditional beauty with Italian cuisine. Specializing in oven-baked pizza and pasta, it also features a variety of Italian dishes. The oven-baked pizzas are particularly popular, known for their chewy crusts and generous toppings. In 2023, it was selected for the Michelin Guide Seoul.

Sewoon Plaza (세운상가) - Area information - Korea travel information