Hyundai Buckwheat Noodles (현대막국수)

261.2M 2025-10-23

17 Dongijangteo-gil, Bongpyeong-myeon, Pyeongchang-gun, Gangwon-do

Buckwheat, a staple in Gangwon State, is finely milled to make the base for Buckwheat Noodles. In Pyeongchang, where buckwheat fields are a common sight, numerous eateries specialize in these noodles. The signature dish here is the Pure Buckwheat Noodles, made exclusively from Korean-grown buckwheat. Its popularity stems from the noodles’ light broth, garnished with vegetables, offering a clean, non-overpowering flavor. For those who prefer a bit of a kick, the Spicy Buckwheat Noodles come with a tangy seasoning, customizable to taste. The accompanying side dishes are equally delightful, featuring items like Buckwheat Pancakes with buckwheat and cabbage, and Buckwheat Crepes stuffed with kimchi filling—each menu item invites one to savor the authentic essence of this cherished grain.

Lee Hyo-seok Culture Village (이효석문화마을)

287.3M 2022-12-29

Wongil-ri, Pyeongchang-gun, Gangwon-do
+82-33-335-9669

Lee Hyo-seok Culture Village is the place where the author Lee Hyo-seok (pen name “Gasan”) was born and raised. The village is also the setting of the author’s novel "When the Buckwheat Blossoms,” one of the most celebrated Korean short stories to date.

In 1990, the village place was designated ‘first national cultural village’ by the Ministry of Culture and Tourism. The village is comprised of the author's birth house, a water mill, Gasan Park, Lee Hyo-seok Memorial Hall, and a buckwheat museum. During the peak of the blossoming season in early fall, the annual Lee Hyo-seok Cultural Festival takes place and visitors can enjoy the beautiful scenery of snow-white fields of buckwheat flowers.

Lee Hyo-seok Cultural Festival commemorates the modern Korean writer and features buckwheat-themed programs. Events include a Hyo-seok essay contest, traditional performances, a costume parade, a photo contest, and "When the Buckwheat Blossoms" plays and related performances. During the festival, visitors can enjoy makguksu (buckwheat noodles) and memil buchim (buckwheat pancakes) and tour the locations that appear in the famous short story.

Lee Hyo-seok Memorial Hall (이효석 문학관)

497.6M 2021-08-11

73-25, Hyoseongmunhak-gil, Pyeongchang-gun, Gangwon-do
+82-33-330-2700

Lee Hyo-seok Memorial Hall was opened on September 7, 2002 during the Hyoseok Cultural Festival to celebrate the literary contributions and display artifacts from the life of Lee Hyoseok (pen name Gasan). Many of the artifacts on display came from the Gasan Literature Group but some items were also donated from the children of Lee Hyoseok to commemorate the passing of their father.

Ssangdungine Gabyusl Sikdang (쌍둥이네가벼슬식당)

724.3M 2025-01-23

118-8 Ihyoseok-gil, Bongpyeong-myeon, Pyeongchang-gun, Gangwon-do

Though this restaurant specializes in chicken dishes, such as baeksuk (whole chicken soup) or dakbokkeumtang (spicy braised chicken), it is also known for gondeurebap (thistle rice), which is made into a bibimbap with makjang (Gangwon-style soybean paste). This restaurant, with its long history, has welcomed many famous figures, including athletes from around the world who competed in the Winter Olympics.

Hyoseok Literature Baengnigil Trail Course (효석문학 100리길)

918.6M 2023-06-23

14, Aegangnamu-gil, Pyeongchang-gun, Gangwon-do

Picturesque Pyeongchang, is a place where beautiful nature unfolds.
Pyeongchang, which retains its beautiful nature with four distinct seasons, is a place where the vast natural scenery spreads out like a panorama and is often called the "Asian Alps." About 65% of the total area of Pyeongchang is located in the highlands above 700 meters above sea level, and it is a clean natural area making it the best getaway destination.

Pyeongchang Mooee Arts Center (평창무이예술관)

2.4Km 2023-06-28

233, Saripyeong-gil, Pyeongchang-gun, Gangwon-do
+82-33-335-4118

The former Mooee Elementary School was transformed into Mooee Arts Center exhibiting works of noted Korean artists. It is located in the town of Bongpyeong-myeon in Pyeongchang-gun, which was the hometown of the famous Korean writer Lee Hyo-seok (1907-1942) and the background setting of his representative novel "When Buckwheat Flowers Bloom." Mooee Arts Center opened on April 18, 2001, after 2 years of preparation by Korean artists of various genres including the Western-style painter Jeong Yeon-seo, calligrapher Lee Cheon-seop, sculptor Oh Sang-wook, and potter Kwon Soon-beom.
The schoolyard has been turned into an outdoor sculpture park displaying large-scale sculptures. The arts center also offers hands-on experience programs and a chance to view the artists creating their pieces.

Heungjeonggyegok Valley (흥정계곡)

2.5Km 2024-02-13

62 Heungjeonggyegok-gil, Bongpyeong-myeon, Pyeongchang-gun, Gangwon-do
+82-33-330-2771

Heungjeonggyegok Valley is about 5 kilometers away from the town of Bongpyeong-myeon in Pyeongchang, Gangwon State. The 5-kilometer long valley that stands between Heungjeongsan Mountain and Hoeryeongbong Peak has a beautiful landscape. A wide variety of freshwater fish like trout inhabit the clear waters of the valley. Heungjonggyegok Valley has become a famous attraction in the Bongpyeong area along with Bongsan Seojae, shrine of the prominent neo-Confucian scholar Yulgok (1536-1584), and Palseokjeong, featuring the writings of Yang Sa-eon.

Herbnara Farm (허브나라농원)

4.1Km 2024-08-06

225 Heungjeonggyegok-gil, Pyeongchang-gun, Gangwon-do
+82-33-335-2902

Herbnara Farm opened in 1996 as the first herb-themed farm in Korea. The farm was started in a deep valley in Pyeongchang by a couple whose age added up to 100 years. At that time, the farm was just a small plot of land, but has expanded to the current 33,000 ㎡ and is one of Pyeongchang's representative tourist attractions. The farm offers ten themed gardens with over 150 herbs such as lavender and sage. Delicious dishes and drinks made with herbs cultivated on the farm are available at the restaurant and cafe. Visitors can also make herbal soap and candles in the herb classroom, and enjoy cultural events throughout the farm.

SNOW LAB (스노우랩)

5.2Km 2025-12-31

283-2 Taegi-ro, Bongpyeong-myeon, Pyeongchang-gun, Gangwon-do

Snow Lab is a ski and snowboard rental specialty shop located near Phoenix Park in Pyeongchang. During the winter season, it offers a full range of essential winter sports equipment, including skis, snowboards, boots, helmets, and apparel. The shop features an indoor space of approximately 330 square meters and can accommodate multiple customers for fitting at the same time. A wide range of equipment is available, with options suitable for everyone from beginners to advanced riders. All services, from equipment fitting and assistance with wearing gear to usage guidance, are provided on-site. Snow Lab is located about a one-minute drive from Phoenix Park Ski Resort and is equipped with convenient facilities such as parking, fitting rooms, changing areas, and rest spaces. English and Chinese assistance is also available for international visitors.

Heundeulbawi (흔들바위)

5.4Km 2024-12-27

강원특별자치도 평창군 봉평면 태기로 1

This restaurant serves a great variety of flavors with wild vegetables cooked in nearly 100 different recipes. Rather than using strong sauce, the restaurant minimizes the cooking process to bring out the flavor and fragrance of the ingredients.

Hyundai Buckwheat Noodles (현대막국수) - Area information - Korea travel information