Insa-dong (인사동) - Area information - Korea travel information

Insa-dong (인사동)

1.2Km    2024-05-17

62, Insadong-gil, Jongno-gu, Seoul
+82-2-734-0222

Insa-dong, located in the heart of the city, is an important place where old but precious traditional goods are on display. There is one main road in Insa-dong with alleys on each side. Within these alleys are galleries, traditional restaurants, teahouses, and cafes.

The galleries are the heartbeat of Insa-dong. There are about 100 galleries in the area offering every example of traditional Korean fine art from paintings to sculptures. The most famous galleries are Hakgojae Gallery, which functions as the center of folk art, Gana Art Gallery, which promotes many promising artists, and Gana Art Center.

The teahouses and restaurants are the perfect complement to the galleries. They are hidden deep within the twisting alleyways, making it feel like a treasure hunt. The shops in Insa-dong are very popular among all age groups, because each one is unique.

Every Saturday from 14:00 to 22:00 and Sunday from 10:00 to 22:00, the main street is blocked to vehicular traffic and it becomes a cultural space. Stores set up booths outside and Korean candy merchants and fortune teller stalls can easily be found; there are traditional performances and exhibits as well. Insa-dong is especially popular among international tourists. This is where they can experience and see traditional Korean culture first-hand, and also purchase pieces of fine art.

Bongsan Mask Dance(봉산탈춤 다 모여라~ )

1.2Km    2025-12-04

서울특별시 종로구 종로1길 45 (세종로)

High - Anguk Branch [Tax Refund Shop] (하이엔드코리아 안국)

1.2Km    2024-04-17

1F, 62-5, Insadong-gil, Jongno-gu, Seoul

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Haepungbuwongun Yun Taekyeong's Jaesil (해풍부원군윤택영댁재실)

1.2Km    2021-11-10

28, Toegye-ro 34-gil, Jung-gu, Seoul
+82-2-3396-5882

Haepungbuwongun Yun Taekyeong's Jaesil is a shrine house built by the father-in-law of King Sunjong of Joseon dynasty in 1906 when his daughter was proclaimed the crowned princess of Joseon and entered Changdeokgung Palace to later become Queen Sunjeong. Red pine trees salvaged from the demolition of Gyeongungung Palace were used to construct the house. It was originally located in Jegi-dong, Dongdaemun-gu, but was later restored and moved to its present location. The shrine of the house that was destroyed in 1960 was also restored.
Because the house is more of a shrine rather than residential living quarters, it has many unique features. For example, unlike other houses, it has the anchae (women’s quarters) located across from sarangbang (men’s quarters) with daecheong (living room) positioned between them.

Ojugine (오죽이네)

1.2Km    2024-12-10

Ojugine is a restaurant that specializes in dak maeuntang, a spicy chicken stew that is different from dak bokkeumtang (spicy braised chicken), as the former has more soup than the latter. The stew is served whilst boiling, so one just needs to let it sit for a bit on the table before digging in. The spicy sauce and chicken are a match made in heaven, and the same goes for this dish. Interestingly, Ojugine uses smaller chickens to prepare their dishes, so the flesh braises in the stock faster. The resulting combination is sure to offer a memorable meal. Any remaining soup can be reused as a sauce for fried rice after the main meal, so visitors are advised to leave some space in their stomach.

Gwanghwamun Hanokjip (광화문한옥집)

1.2Km    2024-10-15

7, Saemunanro5ga-gil, Jongro-gu, Seoul
+82-2-731-2500

A store with rooms reproducing a traditional kitchen. The best menu at this restaurant is napa wraps with pork. This is a Korean cuisine located in Gwanghwamun Gate, Seoul.

TUBAn [Tax Refund Shop] (주식회사 투바앤)

1.2Km    2024-04-23

1955, Goyang-daero, Deogyang-gu, Goyang-si, Gyeonggi-do

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Matthew Chang Anguk (메튜장 안국)

1.2Km    2025-07-14

33 Yulgok-ro, Jongno-gu, Seoul

Matthew Chang Anguk flagship store uses the whole space to bring the brand's philosophy to life through fragrance. Located in Anguk, the heart of Korea's tradition and aesthetics, the store's tranquil atmosphere sets the mood for visitors to try on and experiment with the brand's carefully selected perfume collection. The staff provides assistance in recommending the perfect scent according to visitor's preference, mood, and nostalgia. The store also has a section dedicated to body care products, such as hand wash and body lotion.

Seoul Museum of Craft Art (SeMoCA) (서울공예박물관)

1.3Km    2025-06-19

4 Yulgok-ro 3-gil, Jongno-gu, Seoul

The Seoul Museum of Craft Art (SeMoCA), the first public museum of craft art in Korea, opened its doors in Anguk-dong, Jongno-gu, in July 2021 after renovating five buildings of the former Pungmoon Girls’ High School. SeMoCA studies and shares not only works, but also information, records, people, and environment related to craft art with the goal of becoming a dynamic platform for experiencing the technical, practical, artistic, and cultural values of craft.
 SeMoCA holds a collection that comprises various crafts and craft materials covering multiple fields and eras from the traditional to the present. SeMoCA also holds exhibitions that feature the history of craft from traditional to contemporary art as well as local and children’s crafts, along with programs that utilize the museum’s craft installations, craft archives, craft library, and craft resource management system.
The site of the museum has deep historical roots as it is also the Andong Secondary Palace Site, where a detached palace was constructed as a royal residence for King Sejong’s son Prince Yeongeung, and served as a venue for royal celebrations, such as the wedding of King Sunjong. The site is also at the center of Jongno-gu, where Joseon-era master artisans (“gyeonggongjang”) of the royal palace produced and delivered craft works.

Jeongdong Guksi (정동국시)

1.3Km    2024-06-19

5 Jeongdong-gil, Jung-gu, Seoul
02-732-0114

Jeongdong Guksi features a rich soup with a clean taste, created by carefully removing the oil dozens of times while boiling Korean beef bones for 15 hours. The restaurant uses this same beef bone broth in their mandutguk (dumpling soup), something not many restaurants do. The rich flavor of the broth combined with the soft dumplings, made in-house daily, is a must-try. The restaurant is also surrounded by many cultural and artistic spaces, making it a great addition to tours in the area.